Emerging Leaders

Design Your Exceptional Network - The "Vent" Model

Gary Baker

There are 3 types of capital that enables us to grow in our businesses, financial captial, intellectual capital and relational capital.  Assuming you understand the first two, we are going to focus Relational Capital:

Relational Capital – Case Study - “The Vent Model” 

In the early stages of client / financial advisor relationship, the financial advisor continued to ask the new client about his ambitions, goals and vision for his life and business. As the client unfolded his dreams and ideas, the advisor provided him with an array of connections and insight to aid in the development of his business and his personal life.

The client finally said, “I have never been in new relationship where it was all about me, especially with a financial advisor. Usually I get the feeling that once they have me as a client, they immediately think, who can I introduce them too. However with your approach, all I hear is how you are surrounding me with people in your network that can help me. This is how an advisor should approach his clients. This is amazing.

Summary: think of an air vent, you want the client to feel the air flowing towards him/her, not away from them. They want to feel comforted and supported not drained or as a target.

Be sure to aim the “vent” at your client when you are meeting, not towards you. 

Go to www.arete-network.com to learn more. 

Design Your Exceptional Network - 3 Forms of Value

Gary Baker

A Thought to Consider.....

Brands/Companies/Processes must place the customer at the heart of business models. This is likely to involve creating new business models and organizational structures that allow for deeper customer engagement and that cuts across traditional silos. This will help focus our businesses on the contextual needs and value exchange opportunities for different audiences at divergent stages of a customer. A generation ago, we could compete on price because we held the information. Today we can compete on our intellectual processes/experience/know how. However the future will be for those who help the customers get what they want by collaborating....WITH THEM!

The three ways we all provide value in our products or services are Financial Value, Intellectual Value and Relational Value.  The importance of the knowing the three forms of value you  provide is critical to your company's story and to vital to your success in demonstrating the value you offer. 

1) "Financial" Value - Your Core Business - "What" you do: The monetary benefit your service provides, through an increase in top line revenue or decrease in bottom line expenses. Some way there is a savings in monetary means or in time.  They gain something by working with you (time, money or resources).

2) Intellectual Value - How you differentiate - How you do what you do differently: The benefit of working with your level of experience or your company’s expertise. Your knowledge and and process separates you and your service.  Essentially, you can demonstrate how you and your team or company can do it better. 

3) Relational Value - Your Outlier - Why you do it / Who you are: The insight you provide for all aspects of their life and business. Your value, your ability to standout among your peers, your uniqueness. Something that demonstrates you are truly unique. This goes beyond your business or service; it defines who you are. 

Design Your Exceptional Network - Your Outlier

Gary Baker

Is your networking, not-working?

A great connector networks for insight, information, solution providers with the goal of becoming an influencer or a resource center for his or her clients or customers. 

The success of a network, whether we are talking about people or technology, lies in the strength of the connection and the connectivity of sending information from one area (or person) to another to provide a service or data or insight.   

"Not"working is a network based on little to no connection.  Information transfer comes to a halt,  it stops when the relationship becomes a transaction and only flows one way. Designing an Exceptional Network is more than just passing out your business card, its about real, authentic connecting. 

What is Your Outlier?

 

This concept can be explained in a very simplistic way, think about the last time you told someone’s story and why you told it. It stuck out in your mind, it “wowed” you, this is a differentiator for that person. That’s essentially what an outlier is, it is a story, person, result, action, something that stood out. Every one of us has an outlier if not, many outliers.However many times, we choose not to talk about it because we want to be humble or we ignore it because we think that no one would really see it as unique, special or different. Think about what makes you unique, experiences you have had that no one else has, this thought process will start you thinking about how truly unique you really are.In addition, start taking advantage of opportunities to really experience life. This is what makes people interesting and what will make you become an outlier. Now we are not saying to go sky dive so you have something to talk about, just nurture and pass on what you are passionate about to others. We are not suggesting you “brag”, however we are saying to celebrate your uniqueness. 

Take time this week to think about your outlier, your unique gift or experience that others would benefit from hearing about or would find engaging. 

Design Your Exceptional Network - Your Story

Gary Baker

Every week for the next 8 weeks we will walk you through 8 critical steps to help you Design Your Exceptional Network. We can assure you, having a robust network is critical to your success.  Start designing your network and be intentional about who you are connecting with and how it fits into your vision for your life, career and/or company.  

 

Step 1: Your first step in our 8 week process is to think about your responses to the 3 questions below. Write the responses down!  At the end of the next 8 weeks, you WILL have the framework and will be well on your way to designing an EXCEPTIONAL NETWORK.  Just follow along and execute the simple tasks we ask you to do each week. This will provide the foundation for you to have an exceptional 2017 - here we go:

 

WHAT - what do you do? Meaning - when someone asks you "what do you do", what is your response? Or what do you want to do?

 

HOW - how do you believe you do your job differently, how do you do it differently. Literally how is the process or the way you work with clients different? What is unique about your process versus your competitor. Another option is to thinking about how you would do it differently, if you were starting a new entity.

 

WHY/WHO - Why do you do what you do? How does it make you feel? What do you feel you are a part of?  Who are you as a person and how do you demonstrate who you are in a meeting or in a conversation. Are you involved in different charities, have a special interest or hobby? How would someone define you? And based on that definition, how are you demonstrating that is who you are?

 

Congratulations you have completed Step 1!

Welcome to the Emerging Leaders Organization - Design Your Exceptional Network

Gary Baker

Welcome to the Emerging Leaders Organization!

Early in our careers we are all taught that in order to be successful you have to network, network, and network. Frankly, that is only partly true. The difference between building a network, establishing connections and maintaining relationships is what sets apart great connectors from “networkers.”

Understanding the difference between the three makes all the difference in the world in your life and in your business. Once you decide to start Designing Your Exceptional Network,  go to www.arete-network.com and click on the tool  "Design Your Exceptional Network", we will provide the blue prints and the process to truly have a network of connections that will help you create influence and impact in all facets of your life and business.

Who needs to have a "network", see below to determine which group you fall into?

Are you an Influencer/Sales/Business Development – This is probably obvious to anyone who fits this category. Your life-blood is your pipeline and your pipeline is primarily built from the connections you have in your network. The network you create becomes a center of knowledge for you; your ability to make connections will become extremely valuable in your business.

Are you a Business Owner/CEO/Leader – You can view your network in two different ways, the first way is through your organizational chart, leverage this as a way to learn all about the people inside your company, you will be amazed at what you learn. By gaining an understanding of who your people are, you will start to create a culture that can thrive. Secondly, you need to have a network outside your company. Learn from other leaders, from their experiences and knowledge. Having access outside your company walls to great insight will drastically accelerate you towards your goals. 

NOTE: if you lead a company, forward this on to your Business Development group, we would appreciate the opportunity to explain how the plan could work for your company.

Are you looking to advance in your Corporate Career – Take the opportunity to learn about your company and how the organization works. Spend the time to learn all about the people inside your company, they will become your accelerators for advancement. Secondly, you need to have a network outside your company. Many executives and leaders who have decided to leave their company soon realize the importance of having a network outside of your company walls. Dig your well before you are thirsty.

Are you an Emerging Professional/Leader – The connections you make should be much more focused on mentors and building your core network to establish a foundation of knowledge that will become valuable in time, to you and to the growth of your career. 

Go to www.the-elo.com to learn more and click on the tool "Design Your Exceptional Network." 

Contact us at info@the-elo.com